In the competitive world of automotive services, standing out and capturing your audience’s attention requires more than just offering high-quality repairs and maintenance.
A powerful call to action (CTA) can be the driving force behind turning a casual browser into a loyal customer. They guide your audience towards taking the desired action, be it booking a service, visiting your garage, or calling for a quote.
In this blog post, we’ll explore three effective CTAs for automotive services, complete with real-world examples to inspire your next campaign.
#1: “Get a Brake Service Today and Receive a Complimentary Tyre Check”
Why It Works: This CTA pairs a crucial safety service with an additional benefit. Brake service is essential for vehicle safety, and offering a free tyre check adds extra value without significant cost to the repair shop.
This combination can attract customers who are concerned about the overall safety and performance of their vehicles.
#2: “Refer a Friend and Both of You Get $__ Off Your Next Service”
Why It Works: Referral programs leverage the trust and satisfaction of existing customers to bring in new business.
This CTA not only rewards loyal customers but also encourages them to spread the word about your services, broadening your business’ reach, and expanding your customer base.
#3: “Book a Log Book Service Today and Get a Complimentary ___”
Why It Works: Pairing a full service with a complimentary offer means added value to customers who may be investing a hefty amount for comprehensive vehicle maintenance.
Ideas for Complimentary Offers:
- Tyre Rotation: Helps ensure even wear on tyres, extending their lifespan and improving vehicle safety.
- Air Conditioning Check: Provides peace of mind and added comfort by ensuring the A/C system is working properly.
- Wiper Blade Replacement: Enhances safety by ensuring clear visibility during adverse weather conditions.
- Roadside Assistance: Provides peace of mind knowing that they can get the help they need even if your workshop is closed.
- Car Wash: Adds a finishing touch, leaving the vehicle clean and shiny after service.
Crafting Your Own CTAs
When crafting CTAs for your automotive service, keep these key principles in mind:
- Clarity and Simplicity: Your CTA should be easy to understand and act upon. Avoid complex language or ambiguous instructions.
- Value Proposition: Highlight the benefit or value the customer will receive. Whether it’s a free inspection, a test drive, or a quote, make sure the value is clear.
- Urgency and Relevance: Encourage immediate action by instilling a sense of urgency or relevance. Words like “now,” “today,” or “limited time” can prompt quicker responses.
- Your Goal: While it’s important to keep the value it gives your client, also take note of the KPIs you’re aiming for with your car repair service. As an example, “ “ won’t work so much with your goal of boosting sales by
Need more help with marketing your auto repair shop?
Still need more call-to-action ideas for your auto repair shop’s campaigns? We here at Just Boost Digital specialise in creating effective marketing plans for auto repair shops, tailored to the Australian market.
Hit us up today to learn how our marketing and social media services can drive more customers to your mechanic shop!
