We Get It Because We've Been There

As a workshop owner myself, I know getting in front of a camera is scary, social media is overwhelming, and your time is better spent in your workshop.

Let’s change that together.

about our founder

Hi, I'm Adele and I've got grease in my veins and social media on my mind

I live and breathe the automotive industry. For 24 years, I’ve experienced it from every angle – from car audio installations to dealership roles, and now as a workshop owner with my husband Brook.

When we started our workshop in 2006, I discovered something game-changing: the power of authentic social media to transform a business. After joining full-time in 2012, we tripled our revenue, clients, and team in just one year by simply sharing our workshop’s journey online.

Today, I run both our workshop and Just Boost Digital, giving me a unique perspective. I’m not just teaching theory – I’m in the trenches with you, testing every strategy in our own workshop before sharing what works. Because when you get social media right (and trust me, you will), it changes everything.

Every day, we help workshops:

Turn everyday repairs into engaging content that shows off your expertise

Boost your reputation as the go-to workshop in your area (and get those word-of-mouth referrals flowing)

Get your team excited about sharing their knowledge online (even the camera-shy ones!)

Spend less time stressing about social media and more time in the workshop

Build a loyal customer base who trusts you before they even step in the door

Get more of your ideal customers booking in (not just price shoppers)

Social Media Mastery for Modern Brands.

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People We Have Helped

0 +

Years in Automotive

Star Rating

Testimonial

Adele and her team of creative geniuses have really taken our social media presence to the next level over the past 12 months! We are consistently getting fantastic feedback from our customers about the great content and informative posts, plus the odd funny one thrown in. The whole team is super knowledgable about all things social media, and I highly recommend them!

Cindy Taylor

New Belgrave Motors

Why us? It's simple...

We are the #1 Social Media Management Company for Automotive Workshops

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Social Branding

We’ll help you tell your story the way it deserves to be told—authentic, relatable, and 100% you.

Digital Marketing

Think results without the fluff. We craft strategies that actually drive customers to your workshop and keep them coming back.

Audience Exploration

We dig deep to understand your customers so you can build real connections and keep your bays full.

THE IMPACT WE STRIVE TO MAKE

To revolutionise the automotive industry by empowering workshops to embrace digital innovation, transforming them into modern learning environments while preserving the authentic expertise that drives the next generation of automotive excellence.

Authentic Expertise

Bridging the gap between workshop wisdom and digital storytelling

We know you’re great at explaining complex repairs to customers face-to-face. Let’s bring that same expertise to your social media.

"As workshop owners ourselves, we understand that explaining a wheel bearing problem needs different approaches for different channels. What works at the front counter isn't always what works on social media. That's why we help you translate your technical knowledge into content that builds trust with customers and showcases your professionalism."

Adele Goodwin

CEO

Book your FREE discovery call now!

Your workshop deserves to shine, your story deserves to be heard, and your success is just one click away. Let’s turbocharge your business together.

Meet Our team

Your Social Media Pit Crew

Adele Goodwin

The Driver

Adele Goodwin

Founder/CEO

Courtney Waters

Brand Strategist & Operations Manger

Courtney Waters

Brand, Sales & Operations Strategist

Risha Yo

Operations & Admin Assistant

Risha Yosuico

Admin & Operations Assistant

Jessica Bester

Social Media Manager & Content Creator

Jessica Bester

Social Media Manager & Content Creator

Nikki

Video Editor

Nikki Bongcayo

Video Editor

We Get It Because We've Been There

about our founder

Hi, I'm Adele and I've got grease in my veins and social media on my mind

Every day, we help workshops:

Turn everyday repairs into engaging content that shows off your expertise

Boost your reputation as the go-to workshop in your area (and get those word-of-mouth referrals flowing)

Get your team excited about sharing their knowledge online (even the camera-shy ones!)​

Spend less time stressing about social media and more time in the workshop

Build a loyal customer base who trusts you before they even step in the door

Get more of your ideal customers booking in (not just price shoppers)

Testimonial

Why us? It's simple...

We are the #1 Social Media Management Company for Automotive Workshops

THE IMPACT WE STRIVE TO MAKE

To revolutionise the automotive industry by empowering workshops to embrace digital innovation, transforming them into modern learning environments while preserving the authentic expertise that drives the next generation of automotive excellence.​

Authentic Expertise

Bridging the gap between workshop wisdom and digital storytelling

Book your FREE discovery call now!

Meet Our team

Your Social Media Pit Crew

Adele Goodwin

Courtney Waters

Risha Yo

Jessica Bester

Nikki

Let's Boost Your Social Media Performance

Download Our Pricing Pack

Get your team excited about sharing their knowledge online (even the camera-shy ones!)

To revolutionise the automotive industry by empowering workshops to embrace digital innovation, transforming them into modern learning environments while preserving the authentic expertise that drives the next generation of automotive excellence.