Social media is a game-changer for auto service businesses. Whether you’re a seasoned pro or just starting with your marketing plan for auto repair shop, understanding key performance indicators (KPIs) is crucial.
Let’s dive into the essential social media KPIs that will help you gauge success and refine your strategy.
If you’re aiming to…
Increase brand awareness and manage brand reputation
Brand mentions and tags
Keep an eye on how often your mechanic shop is mentioned or tagged on social media. This shows how much buzz you’re generating and can help you manage your brand reputation effectively.
Post reach
This KPI tells you how many people have seen your post. The wider the reach, the more potential customers you’re putting your auto repair brand in front of.
Follower growth
Watching your follower count grow over time can give you a good sense of how well your social media efforts are paying off. It’s a direct indicator of increasing interest in your business.
If you’re aiming to…
Build a community
Likes, comments and shares
Engagement through likes, comments, and shares shows that people are not just seeing your content, but interacting with it. This kind of interaction is key to building a loyal community around your auto repair shop.
Engagement rate by reach
This metric measures the percentage of people who saw your post and engaged with it. A high engagement rate means your content is resonating well with your audience.
Engagement rate by follower count
Similar to engagement rate by reach, this metric looks at the percentage of your followers who engage with your posts. It helps you understand how active and involved your current followers are.
If you’re aiming to…
Increase website visits and bookings
Link clicks
Tracking link clicks lets you know how many people are interested enough in your content to visit your website. It’s a critical metric for driving traffic and potential bookings for your car repair shop.
Clickthrough rate
Clickthrough rate (CTR) shows the percentage of people who clicked on your link after seeing your post. A higher CTR means your call-to-action is effective and compelling.
Bounce rate
Bounce rate measures the percentage of visitors who leave your auto repair shop’s website (that came from social media) after viewing only one page. A lower bounce rate indicates that your website is engaging and useful to visitors.
Need more help with marketing your auto shop?
Still need some clarity on what to aim for when it comes to your auto repair shop’s social media? We’ve got you covered. Our team knows all the ins and outs of social media marketing, especially for auto shops like yours. Get in touch, and let’s rev up your online presence!
