When it comes to social media management for small businesses, everyone talks about the importance of posting content to increase visibility.
But here’s the kicker: how do you actually draw attention to your social media page? Especially now when there are thousands of content being posted every single day.
Posting regularly is one thing, but what you put in those posts is what truly matters. You may be posting five times a week, only to get crickets.
The solution to this? SEO.
First things first: What is SEO?
SEO (or Search Engine Optimisation) might sound like a mouthful, but it’s basically all about making sure your stuff pops up when people search for it online.
While it is often associated with websites, SEO principles can also be applied to social media platforms like Instagram.
Visual content plays a significant role in hooking potential customers, but the keywords you write on your profile and in your captions is what will ensure that content reaches them in the first place.
Social media metrics to keep in mind
As you start using SEO in your social media posts, make sure to keep an eye on these metrics:
Reach and Impressions:
Think of reach as the number of people who see your posts, and impressions as how many times your posts are shown. Both matter for getting your name out there.
If these metrics are increasing, then you’re definitely getting more views on your content.
Engagement/Engagement Rate:
This is like your popularity metre. The more people like, comment, and share your stuff, the better!
If this number is increasing, then you’re certainly targeting the right people with your strategy because that means your content resonated with them.
How to increase car workshop visibility online
Step 1: Look for relevant keywords
Keywords are the bread and butter of SEO. Research keywords related to your auto workshop, such as “car repair,” “auto mechanic,” or “vehicle maintenance.”
To maximize your visibility, look for keywords with…
✅High search volume: This means a lot of searches for these words.
✅Low competition: Not a lot of other businesses have used these keywords in the past.
To look for these keywords, you can use tools such as keywordtool.io and Answer the Public.
????Note: Make sure to use keywords your target customers will search for.
If you have an auto repair shop in Brisbane, your customers would probably be typing “auto repair Brisbane” or “car repair Brisbane”.
Step 2: Add these keywords to your profile
To increase car workshop visibility online, make sure to add these keywords to your profile.
For Instagram:
✅Name
✅Bio
✅Username (if possible)
For Facebook:
✅Page title
✅About section
✅Description
For TikTok:
✅Name
✅Bio
No need to stuff them all in the description. Prioritise the ones that you think are the most relevant to your brand. If you’re only a repair shop that doesn’t sell tyres, no need to add ‘tyres’ in your keywords.
Step 3: Add these keywords to your posts
Use these keywords as often as you can on your content. This isn’t limited to the caption.
As an example, the algorithm also takes into account these keywords when they are mentioned on TikTok videos or written on Instagram reel subtitles.
Need more auto shop marketing help?
Feeling a bit overwhelmed? No worries! We’ve got your back. Our crew knows all the ins and outs of social media marketing, especially for auto shops like yours. Get in touch, and let’s kick your online presence into high gear!
